By: Carol Bustos-Santiago
Outsourcing has evidently been the smart thing to do for American and European businesses even way before the onset of the global economic turmoil. At the turn of the century, customer service hotlines were directed to developing countries such as the Philippines and India. As a matter of fact, the strong demand for offshore call centers made Business Process Outsourcing (BPO) one of the leading industries in the Philippines today. As wages for professionals soar in an unstable economy, companies in the first world countries realized it would be highly beneficial for them to outsource other aspects of their businesses for obvious cost-effective reasons. In the recent years, web design, copywriting, content editing, search engine optimization and other professional services were sought from the Philippines.
To make it, let alone survive, in the digital age, you have to exist in cyberspace. This is precisely the reason why businesses, whatever the scale, and individual professionals resort to building websites to get the word out on their products and/or services. The work does not end with merely building websites. Maintenance and promotion of these sites are the key ingredients toward gaining an audience and, more importantly, customers. This is where search engine optimization (SEO) comes in.
According to PayScale, the annual salary of an SEO Specialist in the United States as of July 2010 ranges from $32,370 to $52,441. The figures are derived from considering education, knowledge and experience, benefits, and profit sharing options. At these rates, the job of an SEO Specialist is solely confined to that of his/her core responsibilities: analysis and application of changes to websites for optimization for search engines, keyword identification for SEO implementation, and conceptualization of strategic methods for search engine ranking improvements.
It is but sheer common sense for website owners from first world countries to seek the very crucial SEO services in the Philippines. BPOs in the country market the skills of their SEO Specialists as cheap as PhP 15,000 (approximately $327) per month, plus office fees and benefits. Then, there is the option of hiring a freelance SEO specialist via online marketplaces or SEO forums. Freelance SEO in the Philippines cost a maximum of $10 per hour. Without the office fees and benefits (and the strings attached with opting for BPOs), SEO freelancers are even cheaper. Many freelance SEO Specialists in the Philippines offer packaged services. Aside from the “regular” SEO services mentioned above, most of them offer providing content for the websites they are to promote. That saves the companies between $32, 500 and $35,000 annually that they usually shell out for content editors.
Big savings, all-around website service plus near-native English proficiency. There is no reason for companies worldwide not to invest in SEO in the Philippines.
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Carol Bustos-Santiago is a Manila-born Offsite Content Editor based in California. Childhood dreams of being a diplomat urged her to complete a Bachelor of Arts Degree in International Studies Major in European Languages from De La Salle University. However, the tainted politics, both in the local and international arenas, developed her aversion from a career she once believed is right for her.
An opportunity to provide web material for a travel website through a Business Process Outsourcing company awakened her love for writing from its long slumber. Before she knew it, she was engaging herself in a profession that once toyed in her head as a child.
Her role as an Offsite Content Editor for an Internet Marketing firm has allowed her to broaden her knowledge of copywriting/editing, business industries and the Internet itself. She has written website content, press releases and other materials for companies of various industries.
Due to the technical nature of her job, she maintains a number of blogs where she can unleash the creative writer in her. One of which is InadvertentlyDomesticated.com, a brainchild she shares with her sister, which ultimately imparts their (mis)adventures as women whether in marriage, parenting, friendship or life, in general. With the goal of building a community in mind, it has published various contributions about motherhood, domestic duties, career and recipes, to name some, from its readers.
She is a dyslexic who is involved in a love affair with books, a music enthusiast, an underground supporter (and the devil’s advocate of pop culture, with the exception of pop art), social media junkie, movie buff, nocturnal company keeper and a hole-in-the-wall hunter, among other things.
Need to know more? Ask.
Gtalk: fcbsantiago
YM: fcbsantiago1
Skype: carol.bustos.santiago
Twitter: fcbsantiago
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For all I know Google adsense doesn’t affect ranking, unless your website is a Made for Adsense (MFA) site chances are if you have good content and good number of back links then you are on the safe side of Googles rankings.
But theres a downside in having Google Adsense:
1. Google Adsense have the tendency to steal your customers if you are affiliate marketer.
2. Google Adsense have the tendency to self regulate itself and mark you as spam even if you are really just as innocent as ever. (I’ve heard lots of fellow SEO Specialist who experienced this problem)
3. And lastly Google Adsense sometimes doesn’t show relevant ads. (And just like how Facebook changes its interface every now and then we are left with no choice in this)
The way I see it being unpredictable has always been the strength of Google other wise everyone would be as rich as them hahaha
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There’s a war going on.
It is a war of information while leveraging the power of the internet in giving that information as fast and reliable to each and everyone’s desktops.
And now this war has finally come at the doorsteps and the attention of running Presidential candidates in the Philippines.
It is no secret that the power of the internet played a dramatic role in the campaign of Senator Chiz Escudero following the number of contacts and traffic he got from his social networking sites (friendster, facebook, etc) not to mention the direct traffic from his website and the simple link that catapulted him in today’s youth.
Senator Chiz Escudero and his team was intelligent enough to asses that the power of the internet surpasses their realtime campaign as it gives them a 24 hour advantage in terms of information and reputation building amongst the youth and the people.
While other forms of media are still available and are still effective such as (radio, T.V. and print) the following offers valuable information at a certain given time as compared to the power of the internet where one can look and digest information as long as they want and that what gives the internet the leverage.
TIME that is the mortal enemy of the candidate and not their competition.
Time to clean their names in the information war going on in the internet.
Time to place their credentials and platforms on the table so more people would vote for them.
Time to bury their opponents in the internet search minefield.
Looking at the recent U.S. elections where information are passed in the internet left and right some defaming Barack Obama others creating the wrong doings of John McCain and his party while utilizing the power of youtube in doing so by exchanging ads and speeches to the houses of the future voters.
These candidates used the power of the internet, and they used SEO’s for this one.
So you see Search Engine Optimization (SEO) is not only about making your websites rank in the search engines, (other than being dirt cheap and extremely powerful) it is also about giving information that would help you get into office as well as getting rid of the bad information readily available to malign your name and your candidacy.
So get an seo specialist NOW!
I hope you get the message clear.
And by the way Didn’t Chiz Escudero and Barack Obama won landslide victories in their respective candidacies?
So if you want to know how to utilize the power of the internet ASK ME.
What is SEO?
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I am writing to invite you to be part of history in the formal launching / first major fund-raising event of the Bigay Ligaya ng Puso Society, Inc. entitled “Make a Difference: Give Cheerfully” on Saturday, December 12, 2009, 6:00 PM – 9:00 PM at the West of Ayala Condominium in Makati City.
